Noticing a significant gap in the market in those difficult times, the company aimed to fill the lack of high-quality hair care products. It quickly became one of the pioneering companies in the cosmetics industry of that period.

Today, after more than four decades, the company has evolved into a family business, enduring the storms of time with perseverance. Fully committed to the development of the professional hair care field, the company is dedicated to serving both hairdressers and their clients, providing them with cosmetics, training, and salon equipment for hairdressing and cosmetics.